I must admit that, in general, I'm not crazy about men's fashion magazines. I find them a little boring. Surely, I appreciate the design of titles like GQ, Esquire, Arena and Homme Plus. And, I do love fashion. But, overall, they are not the type of magazines I buy regularly or even keep around if I do. But Man About Town may change all that.
MAT is produced by British creative agency Saturday. They specialize in advertising, branding and editorial consultancy for high-end brands. And I just love love love what they have done with this magazine. The design feels modern and current without being trendy. The typography is functional but sophisticated, and I'm totally diggin' the whole monochromatic look. I also really enjoy the combination of gloss and uncoated papers that gives this magazine the look and feel of a beautiful book. And since it's only published twice a year, each issue is very special and kind of a keepsake. Definitely won't be ripping the pages off this one!
Anyway, if you enjoy men's fashion or simply want to look at a beautifully designed magazine, pick up Man About Town. Issue # 5 (Autumn-Winter 09) is out now and it includes a feature photographed by the über-talented Hedi Slimane.
If you're in SF you can find this issue at birch.
You can check out a sneak preview of the Spring/Summer 2010 issue here